Tuesday, October 25, 2011
Mahindra
In late 2010, Mahindra decided to embark on an "Empowerment" campaign, (Apologies Professor Jim Heskitt, Harvard GSB), capitalizing on the incredible rise of ordinary people in India to inspire more and more people to do the same.
In the spring of 2011, we designed and launched a pan India social media campaign run out of New ork.
We believe this is the first time campaign of this size scope and geography was mounted out of the USA.
Mahindra
In the spring of 2011, we designed and launched a pan India social media campaign run out of New ork.
We believe this is the first time campaign of this size scope and geography was mounted out of the USA.
Mahindra
