Monday, December 20, 2010

 

Catherine Lorillard Art Club 114th International Exhibition

National Arts Club, New York 2010.Winners. Lucille Schur, Medal of Honor.


Sunday, December 19, 2010

 

Agency Negotiation



This video is mandatory viewing for all account people at any agencies I work with.

While it was created to be humorous, it is in fact a serious statement on:
(a) how Clients do negotiate, especially when they bring procurement in and
(b) how agency people come back to the agency and try and rationalize what their Clients want to reduce in the SOW.

Enjoy.

Wednesday, December 15, 2010

 

David Ogilvy's First New York Office

Strawberryfrog's new office on 60 Madison Ave. is in the original office started by David Ogilvy in 1948 when he moved from George Gallup in New Jersey to Manhattan.

I visited the new offices on the 12th floor which was the exact floor that Ogilvy Benson and Mather were founded in the USA.

It was the most southerly agency on that magnificent mile of Madison Avenue one could find America’s—and therefore the world’s—most celebrated ad agencies: Ogilvy Benson & Mather, Young & Rubicam, McCann-Erickson, Grey Advertising, Ted Bates & Company, J. Walter Thompson, Benton & Bowles.

Scott Goodson, founder and Chairman told me it was appropriate that the agency that started one of the longest running revolutions in the business was followed by Strawberryfrog that introduced a new model to the world based on cultural movements.

Goodson was way ahead of his time, before the social media technology caught up with Goodson's beliefs which puts the agency on the leading edge to tap into the new technologies based on 12 years of cultural movement experience while the big agencies, dinosaurs in Goodson's parlance play catch up.

In fact David Eastman, new CEO of JWT told me he needs to hire 150 digital people in 2011 to achieve the expertise he desires. Strawberryfrog already has the experience, the cultural movement steps battle-tested and is rapidly scaling up.

Proof of concept was the recent acquisition of Procter and Gamble's Pampers brand Worldwide Digital AOR and more recently, a major confidential multifaceted long term mobile Apps project.

So David Ogilvy's 60 Madison lives again, perhaps the next long living cultural revolution in the form of Strawberryfrog.

Canadian born Swedish and Dutch experienced Goodson, like Ogilvy, has crossed the Atlantic to conquer the highly competitive New York market.

The current portfolio of famous contemporary brands includes Blackberry, Jim Beam, Pepsi, Smart Cars,Liberty Mutual, Sabra.

I wish him luck.

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