Sunday, December 19, 2010
Agency Negotiation
This video is mandatory viewing for all account people at any agencies I work with.
While it was created to be humorous, it is in fact a serious statement on:
(a) how Clients do negotiate, especially when they bring procurement in and
(b) how agency people come back to the agency and try and rationalize what their Clients want to reduce in the SOW.
Enjoy.
