Wednesday, December 13, 2006
Kramer Loses Control of his Brand
The link will take you to the video of a man destroying many years of building a brand image. He may never recover
Why is this relevant?
Because the emerging media can do similar things to a brand that abuses the new rules of transparency.
Wal-Mart for instance tried to fool people by setting up their own social network, The Hub. It did not take long for them to be pilloried.
MySpace and other social networks all have the same potential to damage brands that try and manipulate them in any way.
Bloggers are now taking money to support brands and the great unwashed public, now the savvy digerati know this.
So to all marketers who try to be hip, the marketplace will react. As David Ogilvy once said, "look before you leap".
Why is this relevant?
Because the emerging media can do similar things to a brand that abuses the new rules of transparency.
Wal-Mart for instance tried to fool people by setting up their own social network, The Hub. It did not take long for them to be pilloried.
MySpace and other social networks all have the same potential to damage brands that try and manipulate them in any way.
Bloggers are now taking money to support brands and the great unwashed public, now the savvy digerati know this.
So to all marketers who try to be hip, the marketplace will react. As David Ogilvy once said, "look before you leap".
